The Department of Economic Development (DED) in Dubai confiscated 19.9 million pieces of counterfeit items with an estimated market value of AED 332 million in 2018 as it strengthened efforts to protect trademarks and intellectual property thereby reinforcing the emirate’s competitiveness as a hub for local and international businesses as well as regional and global gateway.
The Commercial Compliance & Consumer Protection (CCCP) sector in DED told a press conference today that it had received a total of 330 cases from trademark owners and representatives during 2018, out of which 289 were related to trademarks and 41 involving commercial agencies. Following the announcement, the press and business representatives were invited to witness the process of destroying counterfeit goods at DED’s Umm Ramool centre.
Cosmetics ranked first in the number of goods seized – 4.9 million pieces, which was 28% of the total and worth AED 88.3 million. Cans and other packaging material stood next at 3.3 million pieces (valued at AED 21.4 million), followed by phones and accessories (2.3 million pieces). In terms of the estimated value, phones and accessories ranked first at AED 98 million (34% of the total), followed by cosmetics, and watches (15, 1165 pieces worth AED 21.7 million).
Commented Mohammed Ali Rashid Lootah, CEO of CCCP: “The Department of Economic Development strives to ensure economic activity in Dubai is free and fair while also safeguarding consumer rights as well as intellectual property rights. We are pleased with our achievements in 2018 as it confirms our role in maintaining round-the-clock vigil by way of investigation, field visits and random searches to detect counterfeit products and seize them. We also seek co-operation from trademark owners and law firms in our efforts.”
Lootah added that CCCP managed to protect 4,537 registered products, including major local and global brands, in 2018. “Our IP Portal has seen 3,477 trademark protection files opened from its launch to the end of 2018,” he said. US brands accounted for 1,203 (27.1% of the total) of those files, 656 (14.8%) were related to UAE brands, 357 (8.1%) were German, French labels were involved in 304 files (6.9%), British brands in 300 files (6.8%), Japanese brands in 257 files (5.8%), 234 files were Italian (5.3%) and 166 (3.7%) were Swiss.
Five countries together accounted for a majority (243) of trademark-related cases received at CCCP’s Intellectual Property Protection department in 2018 – US (57 cases, 19.8% of the total), UAE (49 cases, 17%), France (44 cases, 15.2%), Switzerland (40 cases, 13.9%), Germany (24 cases, 8.3%), Japan (18 cases, 6.2%) and Italy (11 cases 3.8%).