Dubai International

Apple debuts Apple Card, News+, Arcade and TV+

Coming to Dubai this fall!

After a week of nearly daily hardware updates leading up to today, Apple finally unveiled its software news with an onslaught of new subscription services. Today brings Apple subscriptions across news, television, and video games.

Today’s keynote also brought a new business venture for Apple with a new credit card service. All of the above services highlight privacy as Apple’s key differentiator, with each product noting that there will no ads, and your consumption behavior will never be shared with marketers.

Apple today announced Apple Card, an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life. Apple Card is built into the Apple Wallet app on iPhone, offering customers a familiar experience with Apple Pay and the ability to manage their card right on iPhone. Apple Card transforms the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. Available in the US this summer, Apple Card also offers a clearer and more compelling rewards program than other credit cards with Daily Cash, which gives back a percentage of every purchase as cash on customers’ Apple Cash card each day.

The new Apple Card

Though the company said the service would come to 100 countries this May, and to Mac in the later half of the year, it’s not yet clear which countries will get the service. However, the UAE will definitely be part of the first rollout.

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