Creating the next
Innovative fintech companies are continuing to disrupt traditional banking and payments industries. But what are the keys to creating a successful fintech startup and how can they snag a piece of the enticingly lucrative pie?
As more and more consumers move from traditional banking services to new and innovative fintech solutions, huge opportunities are opening up to provide consumers with more personalized and predictive fintech solutions that deliver more engaging user experiences and help consumers better manage their financial lives. With new and exciting solutions in categories such as alternative lending, cryptocurrency and distributed ledger technology, social payments, predictive financial wellness, and wealth management solutions, there are a slew of new and disruptive solutions emerging every day.
Today’s consumers are digitally savvy and are increasingly embracing fintech globally with adoption more than doubling from 16 percent in 2015 to 33 percent in 2017. And, over half the banking executives at traditional financial institutions are feeling the threat, and it’s significant.
The time is right for fintech startups that can change the game, but before you throw your hat in the ring, there are some key strategies you need to keep in mind, a vision to clearly outline, and some hard truths to take into consideration when breaking into the category.
The advantage that fintech companies have is that when you offer the kind of deeply personalized user experiences that consumers are looking for, you have a wealth of data and analytics at your fingertips to strengthen your offering and drive more successful marketing and engagement strategies for both current and new customers.
Anticipate fintech trends
There are a few key ways to dig in to the fintech field and uncover opportunities, whether they’re new ways to offer old services, or flat-out category disruptors.
Rethink traditional economics
The old-fashioned way of offering financial services can be expensive; digital technologies are transforming systems and processes, and introducing alternative business models, like ad monetization and referral commissions, making it possible to offer these products or services for free.
Technology can also lower costs across the board for fintech companies, whether that’s cheaper and more efficient customer acquisition and engagement, a reduction in operating costs, or the ability to offer attractive, sophisticated applications at unexpectedly low rates.
Find the unmet needs
Artificial intelligence and machine learning have unlocked new ways for fintech companies to help their customers’ improve their financial lives. Predictive analytics can help customers find new ways to invest, save, manage spending, and more. And today’s customers are hungry for these personalized and predictive applications, and are actively looking for new solutions to help manage their money and create better financial outcomes.
Financial institutions still offer a lot of advantages for consumers, plus there’s consumer inertia to overcome — why move your money when it’s doing just fine where it is? So collaborating with the old guard can open up new market opportunities. Fintech companies can bring in new technologies that offer these traditional institutions competitive advantages in a field where consumers are demanding more digitally savvy solutions.
Whether it’s a partnership or a joint venture, this kind of relationship is a frequent launchpad for successful fintech startups.
To learn more about the difference between the fintech startups that fly and the ones that never get off the ground, don’t miss this panel of industry experts, who will cover all the essential strategies of successful fintech startups, answer all your questions in a Q&A session, and more.
Don’t miss out!
Register for the webinar to discover:
- What successful fintech startups have in common
- The differences between being a solopreneur vs. being a co-founder
- Tips for finding and growing your dream team
- How to go from killer idea to disruptive startup
- Ken Kruszka, CEO, SnapCheck
- Kathleen Utecht, Managing Partner, Core Innovation Capital
- Pierre Wolff, SVP Business Development, InCountry
- Evan Schuman, Moderator, VentureBeat
- Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee