Expo 2020
Dubai UAE

Terra: Expo 2020’s first thematic experience tells an emotional journey of sustainability and relationship

Terra is the first thematic experience to be revealed by Expo 2020, with Opportunity and Mobility to follow.

An emotional journey that tells the enchanting story of humankind’s relationship with nature and our impact on it, awaits millions of visitors to Expo 2020 Dubai’s Sustainability Pavilion.

Post-Expo 2020, Terra will become a children and science centre in District 2020, the new city that will transform from the Expo site.

Terra (meaning Home Earth) will bring to life the UAE and Expo 2020’s commitment to sustainability, acting as a catalyst for change in the UAE, the region and globally.
Sustainability is one of Expo 2020’s three key subthemes and the six-month event will serve as a platform to drive change, share solutions and explore new ideas that encourage us to act collectively in order to save our planet.

Publicly revealed for Earth Day, the visitor experience begins in a wadi – a dry riverbed – and tells the story of Arabia, reflecting that the next World Expo is the first to be held in the Arab world. Visitors can walk in the tracks of mega elephants, follow the footsteps of a cheetah, and discover the flora and fauna of the Arabian Peninsula, while learning how humankind and nature can thrive in harmony.

Visitors then reach a crossroads where their journey becomes a choice between Under the Ocean and Under the Forest.

The Consumption Halls will lay bare the magnitude of the damage caused by consumer choices through installations such as Gnasher, an insatiable giant consumption-machine that ingests endless amounts of natural resources to churn out single-use consumer products, demonstrating how our choices depend on using the Earth’s bounty.

A series of ‘would you rather?’ scenarios will then challenge visitors to consider how individual behaviours directly impact our planet.

Their journey will then be turned upside down at the Laboratory of Future Values, a hopeful space that presents solutions to the challenges, issues and worries raised earlier.

The Terra experience ends by asking visitors to make an individual pledge that supports positive change. This could be as simple as cutting back on food waste or not using single-use plastic. With capacity for 4,400 visitors per hour over 173 days, that could equal millions of changes that help preserve the environment.

Expo 2020 Dubai expects to record 25 million visits between October 20, 2020, and April 10, 2021.


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