Twitter has launched a philanthropic initiative in the UAE on Monday led by its chief executive, Jack Dorsey during his first visit to the country.
The initiative, #YouthForGood was created with the support of the UAE’s Youth Hub and the Minister of State for Youth Affairs, Shamma Al Mazrui, aims to support humanitarian and social causes by inspiring young people to use Twitter . The competition encourages participants to create a Twitter account that will be used to promote charitable initiatives.
As a part of the social media platform’s global #TwitterForGood campaign, that aims to encourage people to use positive power online to bring communities together, #YouthForGood promotes a culture of volunteering among young people in the region and worldwide.
On Monday, Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, who was celebrating his tenth year on Twitter, welcomed Mr Dorsey to the UAE, calling him “a leader of positive change on social media”.
“We [the UAE] are keen to encourage our young people to harness the power of online platforms such as Twitter to create a positive impact on their communities. #YouthForGood is a significant initiative in this direction,” Sheikh Mohammed said.
The new initiative calls on UAE youth to create a greater impact in local communities through civic engagement, volunteering or charitable partnerships.
#YouthForGood is open to participants of 3 — 5 people over the next three months. This will enable young people to use the power of Twitter to launch a creative, engaging and active Twitter account that will fuel philanthropic efforts locally in their community.
The winning team will be awarded the acclaimed Twitter MENA Award and a Twitter for Good Ads Grant.