Top 5 MENA based InsurTech Startups
Abu Dhabi Company formation & Licensing UAE

Top 5 MENA-based InsurTech startups and the trends in the Fintech industry

The FinTech industry has seen significant growth in the number of deals over the years as highlighted by MAGNiTT’s 2019 MENA FinTech Venture Report, in collaboration with Abu Dhabi Global Market (ADGM).

The majority of these deals are still at the early development stage with accelerators accounting for a sizeable proportion of them.

In order to further understand this landscape, here are the top 5 funded InsurTech startups in the MENA region; their commonalities and differences revealed.

1. Bayzat – $28.5M

Through its recent $16M Series B funding round, Abu Dhabi-based Bayzat has become the top-funded InsurTech startup by disclosed funding in the MENA region, having raised a total of $28.5M. Founded in 2012 by Brian Habibi, Talal Bayaa, and Tarek Bayaa, Bayzat’s investors include BECO Capital, Mubadala Capital, Point72 Ventures, WOMENA, Ra’ed Ventures, Silicon Badia, Vision Ventures, Greyhound Capital, ELM, Techinvestcom and Endeavor Catalyst.

As a company, Bayzat’s goal is to make its employee experience available to all small and medium-sized enterprises (SMEs) by helping them compare, buy and use their health insurance. Moreover, the company has expanded into several other lines of business as well, including Human Resources (HR) services such as payroll processing, time-off management and employee record management.

2. Aqeed – $18.0M

Launched in 2018 by its corporate shareholders Barents, an international Reinsurance group, and Equitrust, the corporate venture capital arm of Choueiri Group, Aqeed raised a $18M Series A funding round to launch the company and offer its insurance services.

Aside from health insurance, Aqeed focuses on the comparison of travel, life, motor, home, and other types of insurance as well. Similar to Bayzat, Aqeed has launched an HR & Benefits platform, through which it offers HR services to corporates.

3. Souqalmal – $17.2M

Founded in 2012 by Ambareen Musa, Dubai-based Souqalmal has raised $17.2M from investors such as 500 Startups, Riyad Taqnia Fund (RTF), Hummingbird Ventures, UAE Exchange, VentureSouq, Endeavor Catalyst, Shorooq Partners, WOMENA and Gocompare.

Similar to Aqeed, Souqalmal offers price comparison in a wide array of insurance industries, including health, travel, life, motor and others. However, unlike Aqeed and Bayzat, Souqalmal extends its product line by offering comparison of other financial instruments, including loans, credit cards and bank accounts. Interestingly, upon its launch in May 2012, Souqalmal did not offer insurance comparison, as this was added a few months later in October 2012.

4. Yallacompare – $15.4M

Launched in 2011 in Dubai, Yallacompare – previously compareit4me – has received $15.4M in disclosed venture funding from investors including Wamda Capital, STC Ventures, Argo Ventures, DTEC Ventures, Saned Partners and Middle East Venture Partners (MEVP).

Comparable to Souqalmal, Yallacompare focuses on the comparison in pricing of financial products and insurance alike, including vehicle, home, life, health and travel insurance, as well as the comparison of financial products such as credit cards, loans and bank accounts. Currently, Yallacompare is active in 9 markets in the Middle East and North Africa, including all GCC countries, Egypt, Jordan and Lebanon.

5. Democrance – $0.8M

Democrance, a Dubai-based startup founded in 2015 by Alberto Pérez and Michele Grosso, is active in a different branch of the InsurTech market. Unlike the financial comparison, Democrance aims to make insurance accessible and affordable to underserved consumers via mobile and digital channels by partnering with large insurance providers such as AIG, giving insurance companies a way to reach large, previously untapped populations and providing those people with insurance protection.

With this approach, Democrance has raised $0.8M in total disclosed seed funding from investors including Hala Ventures, Jabbar Internet Group, TURN8, Seedstars and Eos Venture Partners.


These four trends stand out after looking at these top 5 invested MENA-based InsurTech startups by disclosed funding:

1. Firstly, the majority of InsurTech startups in MENA are active in the comparison of insurance policies, including health, travel, home and vehicle insurance, among others. This means that other InsurTech initiatives, such as providing (re-)insurance or providing services to insurance firms, are less popular.

2. Secondly, many of the top funded InsurTech startups complement these services by offering the comparison of other financial products such as credit cards, bank accounts and loans as well, while others focus more on HR & Benefits offerings. In other words, just providing insurance comparison, without focusing on any other added benefit, does not seem to be a sustainable strategy in the InsurTech startup ecosystem.

3. Third, the disclosed funding in the InsurTech startup market is very concentrated, with the top 4 funded MENA-based startups raising 99% of all funding in the InsurTech market according to MAGNiTT data – the industry is very top-heavy, with several local and international InsurTech startups competing for the same eyeballs and venture funding.

4. Lastly, the majority of funding is concentrated in the UAE, with all of the top 5 funded InsurTech startups coming out of the UAE. With 3 of them being founded in 2011 and 2012, during the first wave of startups and entrepreneurship in the region, it is only a matter of time until InsurTech from other MENA countries raise funding and scale across the region.

Similar to the ride-hailing and e-commerce industry, the insurance comparison market may be a winner-take-all industry, with one or two startups being able to capture (almost) the entire market. If other emerging markets such as India and South-East Asia are any indication, this will likely be the case, providing large potential for investors and entrepreneurs alike.


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