In today’s world, entrepreneurs are no longer working secretly behind the scenes, they now realise that sharing their expertise and speaking at important forums make their brand more appealing to customers.
Social media’s influence has accelerated tremendously that many of us use it for everything from sharing our personal news to finding out who are the top experts in their respective fields. Customers are eager to find out more than just the company’s page. They are also interested on how the business owner run their business, interact with them and learn about their culture and work ethics.
Entrepreneurs start to seek the advise of public relations firms to set their position as industry leaders in their fields. This is why we see businesses posting behind-the-scenes photos of their leadership teams hard at work, and why many founders and chief executives are on social media, directly interacting with their clients and the public at large.
One effective way of taking your business to another level is becoming an industry leader, an expert like no other expert. Here are a few ways on how you could achieve that:
Don’t be afraid to share
While Huda Kattan’s journey began with a simple blog, which expanded to become a beauty brand that includes everything from false lashes to cosmetic products, she still maintained her essence, which is sharing her beauty expertise with her followers. Huda’s blog includes everything from honest product reviews and makeup tutorials to skin care routine. This is what distinguishes Huda’s brand; how she personally and directly talks to her clients and followers. People want something valuable. For instance, customers are spoiled for choice when it comes to beauty brands, but it’s Huda’s reviews and expertise that have made her more trustworthy and attracted more customers.
Don’t be afraid to give away tips and tricks of the trade to your audience, even if they are worth money. You want your customers to benefit from the content you give away for free, so that they know that your paid-for products or services must be worth the money and more.
Network and find your channel
You can’t just sit behind a desk and wait for the magic to happen. Be out there. Network both online and offline. Find your channel to share your content. Some people opt for tutorial videos, podcasts, published articles or interactive social media posts. Choose a channel you’d enjoy working on, and the one which your clients would be tuned into. For instance, if your clients are from the younger generation, then consider social media channels such as TikTok or Facebook. If you are a chief executive of a multinational corporation, it is also good to consider publishing articles and sharing your thoughts on the industry in business journals or websites.
Know your audience
Last but not least, know your audience. What are the concerns of your customers? What do they need from the market? It’s imperative that you speak in a language your customers understand, to share their pains and sorrow, and to work together with them to ease their lives and make it better through your business proposition. At the end of the day, businesses are solutions to problems that customers are facing, so let your customers know that your business understands their problems and will help in solving them.